Spotlight on Brand Partner: Good & Fugly

We are so thrilled to share, for the month of May, The Swag is partnering with Good & Fugly, a fresh produce company offering standalone and subscription boxes of “ugly” fruit and vegetables at affordable costs and free delivery. All produce is locally sourced from farmers to fight food wastage and promote environmentally sustainable practices. Read on to learn more about this amazing service AND get an exclusive discount code on your first order!

Before we get started, for context, here are some fugly truths about food waste in Australia we should all be aware of:

  • Food waste costs households $2,000 - $2,500 per year
  • Between 20-40% of fruit and vegetables grown are rejected even before it reaches the supermarket because the produce doesn’t meet cosmetic standards
  • Aussies waste 7.6 million tonnes of food each year, 70% of this is perfectly edible
  • Majority of food waste comes from our homes (2.5 million tonnes) 
  • Food waste costs the economy $36.6 billion a year
  • The top five most wasted foods in Australia are vegetables, fruit, bagged salad, bread and leftovers

That’s a lot to take in… thankfully there are some amazing businesses doing incredibly important and impactful things to combat these and Good & Fugly is one of them.

Ask food waste start-up, Good & Fugly, and they’ll tell you all produce, no matter how odd its shape or size, deserves to be enjoyed and appreciated. Since their launch in 2020, the team have delivered over 200,000 kgs of quirky fruit & veg to customers, helping save perfectly imperfect produce deemed cosmetically unsuitable for supermarkets from going to waste (head to their website to see if your suburb is included in their delivery locations!). Customers can eat fugly and do good from as little as $42.

Every Good & Fugly box is filled with fresh, seasonal produce direct from farmers and bundled with loving care. The team also includes tasty recipe cards into the fruit & veg boxes to inspire customers to utilise the produce in new and exciting ways. 

With boxes and delivery being roughly 20% below the supermarkets, it’s an easy way to combat the rising cost of living while doing good for the planet. And that's where we come in! Pairing a box with The Swag, will in turn, provide an innovative solution to help Good & Fugly's customers keep their produce fresh for longer, reducing food waste in the home even further. Meaning massive savings to your wallet and time spent at the store all while reducing your footprint.

Our scientifically proven, multi-layered Swag produce bags are made from natural, unbleached, unseeded cotton, which creates a unique environment that allows you’re your fugly fruit and veg to breathe and stay fresh for up to two weeks or more (regardless of the shape or size of the produce!).

Our brands are truly a power couple - they're like the Batman and Robin of the food-waste world, saving fruits and veggies going to landfill, one box and bag at a time 🥕✨

This month we partnered to giveaway THREE Box to Bag Bundles to raise awareness and educate people about the importance of reducing domestic food waste and breaking the social construct that “ugly” produce isn’t worth eating! By choosing Good & Fugly, you're not only supporting local farmers but also reducing your environmental footprint by preventing food waste, supporting local and shopping seasonal.

If you weren’t one of the lucky winners, then you’re still in for a treat - our friends over at Good & Fugly have shared with us an exclusive discount code THESWAG25 to use at checkout for 25% off your first order (valid until May 31st, 2023)

Enjoy, Swaggers!